Jìng Míng Xuān packaging design
Client :
Project information
This project reimagines packaging as more than a container—it becomes an immersive journey into serenity, culture, and craftsmanship. Inspired by traditional Chinese shan shui (山水) landscape paintings, the design captures the essence of peaceful retreats, inviting users into a world of stillness and contemplation.
Tea Profile: A Symphony of Flavors
This tea is a premium Longjing (Dragon Well) green tea, sourced from the finest early spring harvests. The delicate balance of flavors unfolds like a symphony, revealing layers of aroma and taste:
🔸 Top Notes (上调):
Longjing First Buds – A fresh, nutty aroma with hints of chestnut
Bamboo Leaf Essence – Light, crisp, and subtly sweet
🔸 Middle Notes (中调):
Sweet Spring Water – Refreshing minerality, reminiscent of morning dew
Deep Woody Fragrance – A gentle, grounding presence
🔸 Base Notes (尾调):
Soft Green Grass – A lingering smoothness, soft yet vibrant
Stone Slab Minerality – A refined aftertaste, echoing the terroir of its origin