LUMORA is a premium sports-nutrition and wellness brand built for women who train hard, shine bright, and embrace strength from the inside out. Inspired by “Luminous” and “Aurora,” LUMORA fuses high-performance nutrition with beauty-focused ingredients—so every shake, bar, or superfood blend doesn’t just fuel muscle but supports skin, hair, nails and overall vitality.

My branding project for LUMORA centers on a minimalist, elegant aesthetic that feels both strong and feminine. We paired soft pastels—lavender, blush and nude—with bold monochrome accents to strike a balance between grace and grit. Matte finishes, clean sans-serif typography keeps everything modern and sporty. Icons for “high-protein,” “plant-based” and “collagen-infused” are rendered in a simplified silhouette style, making nutritional benefits instantly recognizable.